Digital Business and Digital Marketing

Digital Business and Digital Marketing are two interconnected fields that revolve around leveraging digital technologies and online platforms to drive business growth, reach target audiences, and achieve marketing objectives.

Digital business involves the transformation of traditional business models and processes using digital technologies. It encompasses various aspects such as e-commerce, digital transformation, online customer experience, and digital strategy.

Digital marketing is an advertisement technique, delivered to the audience via social media, search engines, digital advertisements, and applications. A Digital Marketer is responsible for developing and executing marketing strategies and campaigns that leverage various online and offline channels to reach and engage target audiences. This could include social media, email marketing, content marketing, search engine optimization (SEO), and physical outreach events among many others.

The integration of digital marketing and digital business is crucial as organizations strive to optimize their digital presence, leverage data insights, and enhance customer experiences.

Course Syllabus

Sl No	Module Names	Module Code	Learning Activity						Assessment (Sync)	Total Hours
			E-Learning (Async)	Flipped Class (Sync)	Assignment (Sync)	Mentoring Support
			E-Learning (Async)	Flipped Class (Sync)	Assignment (Sync)	Project Planning (Sync)	Project Imple (Async)	Additional Practice (Async) (only for Full Time)
1	Digital Marketing Fundamentals	HDDB-BDM	20	10	10	10	10	90	0.5	150.5
2	Content Marketing & Video	HDDB-CMV	20	10	10	10	10	90	0.5	150.5
3	Marketing Automation & CRM Apps	HDDB-CSM	20	10	10	10	10	90	0.5	150.5
4	Omni Commerce Campaign.	HDDB-OMC	20	10	10	10	10	90	0.5	150.5
5	Marketing Venture Creation	HDDB-MVC	20	10	10	10	10	90	0.5	150.5
6	Product Marketing & Sales	HDDB-SNS	20	10	10	10	10	90	0.5	150.5
7	Generative AI	HDDB-GA1	20	10	10	10	10	90	0.5	150.5
8	Agile Project Management	HDDB-PMI	20	10	10	10	10	90	0.5	150.5
9	Industry Project - Digital Marketing	HDDB-DBP	0	0	0	120	180	500	0.5	800.5
10	Data Analytics	HDDB-DAL	20	10	10	10	0	0	0.5	60.5
11	Coding Foundation	HDDB-COF	20	10	10	10	0	0	0.5	60.5
12	Video Production	HDDB-VIP	20	10	10	10	0	0	0.5	60.5
TOTAL			220	110	110	230	290	1220	6	2186

Duration

Total duration for this programme is 4 years, Kindly find details below

Learning Mode	Course Duration	Guided Learning Hours	Additional Practice Hours	Hours/Week	days/Week	Hours/Day
Full-time (Bootcamp) First Year	12 months	780 hours	1220 hours	40 hours/week	5 days/week	8 hours/day
Part-time Second Year	12 months	180 hours	NA	4 hours/week	2 days/week	2 hours/day

4.3 Duration module wise

4.3.1 Full Time - 12 months

Sl No	Modules	Modules	Duration in weeks per module	Total Duration in Weeks
1	Semester 1 (month 1-4)	Module 1-4	4 weeks each	16 Weeks
2	Semester 2 (month 5-8)	Module 5-8	4 weeks each	16 Weeks
3	Semester 3 (month 9-12)	Module 9	16 weeks	16 Weeks
Total				48 Weeks

Awards

BSc (Hons) in Business Management and Marketing from University of Roehampton London
Bachelor of Digital Business form Unimarconi

Student Pathway

(*) If the students not yet graduate from Grade 12, they need to join first bridging program from LSAF GLOBAL which is ACCA Diploma in Accounting and Business ( Passed these 3 modules : Business and Technology, Management Accounting, Financial Accounting adn Ethics module)

Benefits

Career induction with job placement in 12 months
Gain 3 years of international working experience before graduation
Ability to earn up to USD 16,200 before graduation
Earn 2X higher pay than conventional graduates on graduation
Earning expected to exceed tuition fees for 80% Of Cohort

Career Opportunities

Entry Requirements

Students must be a minimum of eighteen (18) years of age on course commencement and meet both the academic and English language requirements.
Academic requirements Successful completion of a formal qualification classified as equivalent to an Australian Year 12 qualification*, or successful completion of an approved post-school qualification (ACCA Diploma in Accounting and Business).
English language requirementsMinimum test score of 6.0 overall (with no individual band score below 5.5) on the IELTS Academic test, or approved equivalent*.

Course Syllabus

Year 1

Unit Code	Unit Title	Unit Type	Unit Code	Unit Title	Unit Type
MKG101	Marketing Principles	Core	MKG102	Consumer Behavior	Core
ACC101	Accounting Principles	Core	BUS101	Professional and Business Communication	Core
BUS102	Business Management	Core	LAW101	Law and Ethics in Marketing	Core
ECO101	Firms, Consumers and Market Structure	Core	STAT101	Marketing Analytics in the Digital Age**	Core

Year 2

Unit Code	Unit Title	Unit Type	Unit Code	Unit Title	Unit Type
MKG201	Cross-cultural and International Marketing	Major	ECO201	Business and Economic Environment	Core
STA201	Data-driven Marketing Analytics	Core	FIN201	Business Finance & Entrepreneurship	Core
MKG205	Sustainable Marketing	Major	MKG202	Services Marketing	Major
MKG206	Marketing and Business Research	Core	MKG203	Digital Marketing**	Major

Year 3

Unit Code	Unit Title	Unit Type	Unit Code	Unit Title	Unit Type
MKG301	Integrated Marketing Communication	Major	MKG303	Business Launch Campaign (Project)	Major
MKG302	Brand Management and Strategy	Major	MKG304	Strategic Marketing	Major
*Elective
*Elective

Duration

3 Years

Awards

Bachelor of Marketing

Student Pathway

Grade 10/11/12 -> ACCA Diploma in Accounting and Business -> 3 Years programme at EIA -> Bachelor in Marketing

Benefits

Career Opportunities

Career Pathways

Typical roles graduates enter are:

Advertising/Promotion Manager
Brand Manager
Copywriter
Marketing Manager
Market Research Analyst
Media Planner
Production Manager